Under Armour, Stephen Curry and the risk of celebrity endorsements - The Washington Post
The age of socially-conscious consumption lands at the athleticwear company’s doorstep.
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Stephen Curry and Kevin Durant agree to disagree about Under Armour - SBNation.com
Curry gives Durant a ‘well, actually’ in defense of Under Armour.
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Steph Curry and Kevin Durant are now teammates, but they're fighting for Under Armour and Nike in basketball sales.
Kevin Durant Shoe Deal: Why Did Nike Match Under Armour’s Contract Offer?
Nike has signed Oklahoma City Thunder star Kevin Durant to a new sportswear deal that could be worth more than $300M.
Stephen Curry may be worth $14.1 billion to Under Armour's value - CBSSports.com
Steph Curry's shoes could be bolstering Under Armour in a major way.
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How not signing Kevin Durant built Under Armour
Missing out on Durant's foot injury meant a blossoming Steph Curry had the brand’s stage to himself.
Stephen Curry Had Conversation With Kevin Durant After UA Criticism - RealGM Wiretap
Stephen Curry Had Conversation With Kevin Durant After UA Criticism - RealGM Wiretap
For Curry, KD, And The Warriors, It's Gotta Be The Shoes | SI.com
How Under Armour snatched Stephen Curry from Nike's grasp - Nashoba Publishing Online
Golden State Warriors star Stephen Curry signed his shoe deal with Under Armour in 2013 in part thanks to a poor pitch from Nike, former teammate Kent Bazemore and a 1-year-old Riley Curry
Kevin Durant denies 'break up' with Stephen Curry over shoe comment
Stephen Curry and Kevin Durant are apparently past the issue of the latter's harsh comment about Under Armour.
Why Kevin Durant chose Nike over Under Armour - SBNation.com
Why was Kevin Durant's next shoe contract such a big deal? Why did he flirt with Under Armour, but ultimately return to Nike? We explain the significance of the Thunder star's new deal.
Stephen Curry Leaves Nike, Signs With Under Armour | STACK
Golden State Warriors star guard Stephen Curry has left Nike and signed an endorsement deal with Under Armour.
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